The Burbank Hospitality Association, doing business as Visit Burbank, is the official destination marketing organization for the City of Burbank, California. Visit Burbank’s mission is to promote Burbank, for tourism and to improve the tourism business environment through the development and operation of a tourism improvement district and other programs and initiatives.

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The goal of the Burbank Hospitality Association is to utilize funds to increase occupancy and promote Burbank as a premier business and leisure destination. A ripple effect is also anticipated in terms of safeguarding hospitality industry jobs, increasing sales at restaurants and retailers, expanding the general job market, and boosting attendance at arts and cultural events.